AdSense Policies

AdSense Policies


Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.


AdSense outlined
Get paid for displaying targeted Google ads on your site
Customize ads easily to match your site's look and feel
Track your success with online reports
Read how publishers found success with AdSense in our case studies


How does it work?


1. Choose the type and placement of ad units to be displayed
Specify where you want ads to appear
Choose what types of ads can compete for those slots
2. Highest-paying ads display
Advertisers bid on your inventory in a real-time auction
Always show the highest-paying ad
3. Get paid
Google bills advertisers and ad networks
Get paid through our reliable payment options


More features
Filter competitors’ or unwanted ads
Choose within a wide variety of ad formats
Identify opportunities with performance reports and Google Analytics integration
Read how publishers found success with AdSense in our case studies


If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.




Google AdSense Program Policies


Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.


Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.


How does it work?
1. Choose the type and placement of ad units to be displayed
Specify where you want ads to appear
Choose what types of ads can compete for those slots
2. Highest-paying ads display
Advertisers bid on your inventory in a real-time auction
Always show the highest-paying ad
3. Get paid
Google bills advertisers and ad networks
Get paid through our reliable payment options


More features
Filter competitors’ or unwanted ads
Choose within a wide variety of ad formats
Identify opportunities with performance reports and Google Analytics integration
Read how publishers found success with AdSense in our case studies
If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.


Google AdSense Program Policies


Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.


Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.